Our Outbound lead generation process sends or pushes messages out to a target audience, regardless of whether they have asked for your services or expressed an interest in your services. In Our scenario, you, not the prospect, chose the time and place of the interaction – hence the term ‘interruption marketing.

Digital Samay uses some tactics that can analyse typically outbound, in B2B marketing at least, include mass email, cold calling, display advertising and direct mail.
Our outbound tactics require a paid delivery mechanism, which adds to the cost of running any campaign. This adds the risk and, as a result, tends to influence the campaign towards selling rather than helping or educating.
The primary approach of our outbound marketing relies on the brand starting the conversation with its audience. With the right strategies, this approach allows us to reach and interact with decision-making prospects actively.
The strategies used for outbound marketing are more extended, as the same message is sent out through all available sounds.