Are you completing a digital marketing course and looking for job opportunities? Are you searching for job profiles in digital marketing? Do you want to know about digital marketing job profiles, roles, and responsibilities after a digital marketing course? Do you also know about digital marketing salaries/packages? So here in this post, we will discuss job opportunities after the digital marketing course.
What is Digital Marketing?
Digital marketing is also known as online marketing, in simple words, it is the promotion of brands and products using digital channels to connect with potential customers.
It involves promoting products or services through various online channels such as websites, apps, social media, search engines and others.
Scope of Digital Marketing
In today’s world, Digital Marketing is the vast field for promoting brands and products. The scope of Digital Marketing day by day is growing because of evolving digital technologies.
Every businesses/organizations want its business online through digital marketing strategies and tactics. So in this era, Digital Marketing scope is never-ending.
You don’t need to worry about jobs in Digital Marketing, as Digital Marketing offers you a wide variety of jobs. You can earn a good amount of money through Digital Marketing. Digital Marketing is a future-oriented field that gives a lot of job opportunities.
Job opportunities after Digital Marketing Course
Here are the job opportunities after the digital marketing course, You can choose digital marketing job profiles according to your interest.
1. Digital Marketing Specialist
Digital marketing specialists handle all the activities of digital marketing such as SEO, PPC, Email marketing, social media, influencer marketing and many more. The role of the digital marketer to create strategic planning, content creation, overview analytics, and optimization, and also the major role of analysis to drive growth, brand visibility and achieve measurable results.
Key Responsibilities of Digital Marketing Specialist :
- Develop and Implement Marketing Campaigns
- Content Strategy
- SEO and SEM Optimization
- Social Media Management
- Data Analysis and Reporting
- Email Marketing:
- Paid Advertising
- Collaborate with Internal Teams
- Audience Research
- Stay Updated
- Budget Management
- Customer Relationship Management (CRM)
- A/B Testing
- Compliance
2. SEO Specialist
SEO (search engine optimization) specialist responsible for optimizing websites to rank higher in search engine results page (SERP). They implement keyword strategy, content optimization, link building, and handling technical SEO.
Key Responsibilities of SEO Specialist :
- Keyword Research
- On-Page SEO
- Technical SEO
- Content Strategy
- Competitive Analysis
- SEO Audits
- Link Building
- Monitoring and Reporting
- Local SEO
- Stay Updated
- Penalty Recovery
- Content Collaboration
- Website Architecture
- Conversion Optimization
- Schema Markup
- Tool Utilization
- Education and Training
- Collaboration
Also Read!! SEO Interview Questions for Beginners
3. Social Media Specialist
A social media specialist manages and optimizes a company’s presence on social media platforms to increase brand awareness, engage with audiences, and drive traffic and conversion. A Social media marketer handles all the platforms such as Facebook, Instagram, Linkedin, Twitter, YouTube, and others.
Key Responsibilities of Social Media Specialist :
- Content Creation
- Platform Management
- Social Media Strategy
- Community Engagement
- Campaign Management
- Analytics and Reporting
- Brand Voice and Consistency
- Trend Monitoring
- Influencer
- Content Calendar Management
- Paid Social Advertising
- Audience Research
- Social Listening
- Compliance and Guidelines
- Collaboration
- Crisis Management
- Engagement Strategie
- Competitor Analysis
- Event Promotion
- SEO Integration
4. PPC Specialist
PPC Specialists handle paid advertising campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, Linkedin Ads, and social media channels. They conduct keyword research, create ad campaigns, monitor budgets, and analyze campaign performance.
There responsibilities:
- Campaign strategy and planning
- Campaign setup and optimization
- Bid Management and budget allocation
- Ad testing and experimentation
- Audience targeting and remarketing
- Campaign performance monitoring and reporting
- Stay updated with PPC trends and best practices
5. Content Marketer
Content marketer focuses on high quality and valuable content for blogs, articles, service pages, and many more. Their major role is writing engaging and informational content.
Roles of Content Marketer :
- Content strategy development
- Content creation
- Content calendar
- SEO and Keyword optimization
- Analytics and performance tracking
- Brand consistency and messaging
6. Email Marketer
Email marketer designs, executes, and email marketing campaigns to promote brands, products/services and many more. They also engage with customers and target audiences.
Roles of EMail marketer :
- Email campaign strategy and planning
- Email content creation
- Segmentation and audience targeting
- Email design and template creation
- Campaign deployment and automation
- A/B testing and optimization
- List management and compliance
- Performance monitoring and reporting
7. Influencer Marketer
An influencer marketer is a professional who pitches influencers on social media platforms to promote brands/services, and products.
Responsibilities of an Influencer Marketer :
- Strategy Development
- Influencer Identification
- Campaign Management
- Content Creation
- Relationship Management
- Performance Monitoring
8. E-commerce Specialist
An E-commerce specialist is a professional who creates a strategy and manages the online retail presence of a company or organization. E-commerce specialists handle user experience, increase online sales, drive traffic, optimize product listing, manage online advertising, and implement strategies to enhance the online shopping experience.
Key responsibilities of E-commerce Specialist :
- Website Management
- Digital Marketing
- Conversion rate optimization(CRO)
- Inventory Management
- Customer Experience
- Analytics and Reporting
- Vendor and platform management
- Compliance and security
9. Performance Marketer
A performance marketer is a professional who focuses on driving measurable results and achieving specific marketing objectives such as sales, leads, conversions or return on investment(ROI).
Key Responsibilities of Performance Marketer :
- Data-Driven Approach
- ROI focus
- Conversion optimization
- Channel expertise
- Targeting and segmentation
- Campaigns optimization
- Collaboration and communication
- Adaptability and learning
10. Brand Marketing Manager
A brand marketing manager is a professional who creates a strategy and manages overall company performance, brand awareness, perception, and loyalty among its target audience.
Key Responsibilities of Brand Marketing Manager :
- Brand Strategic Development
- Campaign Planning and Execution
- Brand Messaging and Communication
- Market Research and Analysis
- Collaboration with Creative and Media teams
- Brand Performance Monitoring
- Brand Standard and Guidance
- Cross-functional Collaboration
- Budget Management
- Brand Ambassadorship
11. Affiliate Marketing Manager
An affiliate marketing manager is responsible for overseeing and managing the affiliate marketing program for a company or organization.
Key Responsibilities of Affiliate Marketing Manager :
- Recruitment of Affiliates
- Relationship Management
- Campaign Planning and Execution
- Performance Monitoring and Optimization
- Compliance and Guidelines
- Creative Development
- Negotiations and Contract
- Reporting and Analysis
- Stay Updated on Industry Trends
- Budget Management
Average Salaries in Digital Marketing Jobs After Course
After doing a digital marketing course, the salary depends on how many packages the company can give. So here we can share the average salaries of freshers.
Digital Marketing Specialist: Rs 300000 – 400000 per annum (approx)
SEO Specialist: Rs 1,80000 – 2,40000 per annum (approx)
Social Media Specialist: Rs 1,80000 – 264000 per annum (approx)
PPC Specialist: Rs 2,40000 – 3,60000 per annum (approx)
Content Marketer: Rs 2,00000 – 4,00000 per annum (approx)
Email Marketer: Rs 2,00000 – 400000 per annum (approx)
Influencer Marketer: Rs 3,00000 – 5,00000 per annum (approx)
E-commerce Specialist: Rs 3,00000 – 500000 per annum (approx)
Performance Marketer: Rs 4,00000 – 6,00000 per annum (approx)
Brand Marketing Manager: Rs 4,00000 – 8,00000 per annum (approx)
Affiliate Marketing Manager: Rs 3,00000 – 6,00000 per annum (approx)
Here is an estimate of salary for digital marketing jobs, but salary always depends on the company.
Here, we discussed job opportunities after the digital marketing course. There are many job opportunities after digital marketing courses such as SEO, SMO, SMM, Digital Marketer, PPC, E-Commerce, Affiliate Marketer, E-mail, Influencer, Performance, Brand Marketing Manager, Content Marketer, and many more. You can choose your career with specific digital marketing job profiles according to your interests and goals.
Hopefully, you know about the job opportunities after the digital marketing course in this post. If you have any questions/queries related to career opportunities in digital marketing, you can contact us 24/7.
