Top 30 SEO Interview Questions for Beginners/Freshers

SEO Interview Questions - Digital Samay

Are you preparing interview questions for SEO Job? Looking for basic questions for SEO interview? Have you just completed the course or looking for simple questions for SEO interview? Here, know all the basic questions for an SEO interview.

Top 30 SEO Interview Questions for Beginners/Freshers

  1. What is a Search Engine?

A search engine is a software program that helps users find information on the internet.

  1. Name some list of search engines.
  • Google
  • Bing
  • Yahoo
  • Yandex
  • DuckDuckGo
  • Baidu
  • Naver
  • Ecosia
  • AOL
  1. What is SEO?

SEO Stands for Search Engine Optimization. In simple words, SEO is the process of improving website’s presence in Search engines such as Google, Bing Yahoo, and many others.

  1. How SEO Works?

SEO works with the concept of crawling, indexing, and serving results. Example 

Crawling – Crawling means discovering the content on the Internet through automated software called crawlers. Content can be text, images, video, and many more.

Large database of search engines – powerful computers.

Indexing – After crawling, the process of analyzing and storing information in a large database of search engines. Information can be images, text images, and many more.

Serving search results – When a user searches on search engines, the search engine returns information that’s relevant to the user’s query.

Lagrange database – servers, powerful computers.

  1. What is a crawler?

Crawler is a Search engine software such as Googlebot.

  1. In which year Google was founded?

4 September 1998, Menlo Park, California, United States

  1. Who are the founders of Google?

Larry Page, Sergey Brin

  1. What is a Domain?

In the context of the Internet and websites, a “domain” refers to a unique address or identifier that points to a specific location on the Internet. 

  1. What is a URL?

A URL Stands for Uniform Resource Locator.  In simpler terms, a URL is the web address used to locate and retrieve information from web servers.

  1. What is Backlink?

A link that connects one website to another website is known as backlink.

  1. What is an Outbound Link?

A link that goes from our website to another website is known as outbound link.

  1. What is an Inbound Link?

A link that comes from another website to our website is known as an inbound link.

  1. What is an External Link?

An external link is also known as a outbound link that connects one website to another.

  1. What is an Internal link?

A link that connects one webpage to another page of the website.

  1. What is Googlebot?

Googlebot is a Google software that is known as a crawler. Googlebot finds and indexes the web pages. 

  1. What is TLD?

TLD stands for Top-Level Domain that ending part of a website address, for example, .com, .net, .org,, info, etc.

  1. What are some popular SEO tools?
  • Search Console
  • Google Analytics
  • Moz
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • RankMath 
  • SpyFu
  • SEO Quake
  • Keyword Planner
  • Ubersuggest
  1. What are Dofollow and Nofollow Backlinks?

Dofollow Backlinks

  • A dofollow backlink is a standard HTML link that does not contain a rel=”nofollow” attribute.
  • When a search engine crawls a webpage and encounters a dofollow backlink, it will follow that link and consider it as a signal to pass SEO authority from the linking webpage to the destination webpage.
  • Dofollow backlinks are valuable for SEO because they contribute to the link profile and authority of a website, potentially improving its rankings in search engine results.

Nofollow Backlinks:

  • A nofollow backlink is an HTML link that includes a rel=”nofollow” attribute in its code.
  • When a search engine encounters a nofollow backlink, it does not follow the link or pass any SEO authority from the linking webpage to the destination webpage.
  1. What is White Hat SEO?

White hat SEO refers to ethical and search engine-friendly practices used to improve a website’s ranking in search results. In Simple terms, follow the Google guidelines and rules. 

  1. What is Back Hat SEO?

Black Hat SEO refers to unethical and manipulative techniques used to manipulate search engine rankings, often violating search engine guidelines and policies. These practices prioritize search engine algorithms over human audiences and aim to achieve quick results.

  1. What is On-Page and Off-Page SEO?

On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and attract organic traffic. It involves optimizing both the content and HTML source code of a page.

Key aspects of on-page SEO

  • Content Quality
  • Keyword Optimization
  • Meta Tags
  • URL Structure
  • Internal Linking
  • Page Speed
  • Mobile Optimization
  • User Experience (UX)

Off-page SEO focuses on factors outside your website that can influence your search ranking. Here are some key areas of focus:

  • Link Building
  • Social Signals
  • Online Reputation Management
  • Local SEO
  • Brand Mentions
  1. What is a Keyword?

A keyword is a word or phrase that people type into search engines to find information. Keywords are also known as search queries.

  1. What are anchor texts?

Anchor text is the clickable text in a hyperlink. Anchor text example

<a href=””>digital marketing courses in India</a>

  1. What is keyword frequency?

Keyword frequency refers to the number of times a specific keyword or phrase appears on a webpage or within a piece of content.

  1. What is Keyword Difficulty?

Keyword difficulty is a metric used in SEO to estimate how challenging it will be to rank a particular keyword on search engine results pages (SERPs). 

  1. What is Keyword Proximity?

Keyword proximity refers to the closeness of two or more keywords within a piece of text.

  1. What is Keyword Density?

Keyword density refers to the percentage of times a particular keyword or phrase appears on a webpage compared to the total number of words on that page.

  1. What is ALT Tag?

An ALT tag, also known as an alt attribute or alternative text description, is a brief description of an image on a webpage. Search engines use ALT tags to understand the content of images and index them accordingly. 

  1. What is robots.txt?

Robots.txt is a type of text file that instructs search engine crawlers which pages to crawl or not.

  1. What is a sitemap?

A sitemap is a file that lists all the web pages of a website to help search engines in crawling and indexing the site’s content. It serves as a roadmap of the website’s structure, helping search engines understand its organization and hierarchy.

Sitemap has three types

  • HTML Sitemap
  • XML Sitemap
  • Image Sitemap

Hopefully here you can know the answers to the following questions for the SEO interview. Here, we discussed only simple questions of SEO. If you want to give SEO interview, first of all you have to understand what is SEO and how it works. This question is very important for SEO jobs. If you need any help to prepare for SEO job interview, you can contact us anytime. We have a dedicated team of SEO professionals who help with all types of SEO solutions and questions. Best of luck!